USER EXPERIENCE MATTERS.
It's true. User experience matters. A lot.
The reaction of a button. The scroll of a table. The elegant trajectory of a text field to a line,
just above the top of the rising keyboard. The swipe of a page. These are the user experience dimensions that
satisfy or don't satisfy the expectations of the user, reinforcing the quality of the brand or not.
We think that care in user experience matters. A great deal.
At Digital Hermosa, we have three skills that really help us achieve our design goals:
- We are curious. We ask ourselves questions all the time and love analyzing other people's apps.
- We are persistent. We learn a lot from iOS by doing it this way, then that way, then another way. Each time,
trying to get exactly the thrill or reaction from the device that we were planning on.
- We pay attention to details. Details are the experience.
Naturally, we can build apps that download images, import up-to-the-minute reports and
print to AirPrint printers. But, the limits to which we care about 'user experience', helps show
that we really are different in our industry.